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Bill Bone of COMPASS NYC
Project type
Branding: Logo design and Digital Ad Design
Date
2023 through 2025
Location
New York City
Role
Lead Designer, solo
Client Review
"The ads have been working well, thank you. I’ve extended and expanded the campaign twice [now multiple times]."
Bill Bone is a Broker at COMPASS Real Estate NYC. He first approached me for assistance with Logo design (both static and animated versions). Then, I designed a series of digital ads for his brand from 2023 through 2025
Logo design. This collaborative endeavor successfully produced a logo that met both static branding requirements of COMPASS and animated engagement needs, delivering a comprehensive and impactful visual identity for Bill's brand.
Digital Advertisements. Objectives were to increase clicks, enhance readability, maintain brand consistency, and optimize the limited space available (300 x 250px) for digital advertisements. The challenge lay in conveying the message effectively while accommodating both visuals and sculpting copy within constraints. First Static Ad results: 4,897 ad clicks to website during run March 10 to June 12, 2023. Client returned for additional projects through July 2025.
