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Water's Edge
Project type
Branding, Marketing Materials
Date
2024
Location
New York City
Deliverables
Logo (animated and static)
Floorplan template
Showsheets
Neighborhood map
Signage
Client
The Lonuzzi Team & The Litvak Team of COMPASS Real Estate,
“Water’s Edge” a New Development
Industry
Real Estate
Client Review
"Working with Karina on our new building launch was an absolute pleasure. As a real estate agent, logos and branding are not my specialty, but Karina immediately understood our vision and translated it perfectly. She guided us through logo, color, and font design with creativity and professionalism. Her ability to capture exactly what we wanted made the process seamless and enjoyable. I highly recommend Karina to anyone looking for thoughtful, high-quality design work."
Christina Lonuzzi Barranca of COMPASS Real Estate
Crafted for a high-end 74-unit new development, the logo for "Water's Edge" embodies sleek sophistication and warmth, tailored to appeal to affluent Millennials and mid-life transitioners.
Combining typography and animation, I designed a ligature by juxtaposing fonts that evoke the shape of water waves and the architectural symmetry and sophistication of the Water's Edge building.
I utilized After Effects to animate the logo with a captivating watery effect, implying an action of the logo emerging from water.
The tagline I created: "We are Water's Edge," is intended to emphasize the welcoming community [by using the word We - as in it is something they can be a part of] they aim to create. Including Water's Edge emphasizes the prime location next to the water.
After building the logo and selecting the fonts, the rest of the collateral followed suit.
